What does CPM mean on TikTok?
CPM stands for cost per mille, which means cost per thousand. On TikTok it is the price you pay for every 1,000 times your ad is shown.
The formula
CPM = (total spend ÷ impressions) × 1,000. If you spend $200 and your ad is shown 25,000 times, your CPM is $8.
CPM vs CPC vs CPV
- CPM: cost per 1,000 impressions. Best for comparing the price of reach.
- CPC: cost per click. Best when the goal is traffic.
- CPV: cost per view. Best when the goal is watch time.
What is typical
Benchmark data puts TikTok in-feed CPM around $8 at the median, within a typical range of $3 to $10 (TrendTrack). See how much TikTok ads cost for the full breakdown.
Why CPM alone can mislead
A low CPM means cheap reach, not good results. An ad nobody wants to watch can have a low CPM and still waste money. Look at CPM together with watch time and what people do next.
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Does CPM mean cost per thousand views?
It means cost per thousand impressions, which is how many times the ad was shown.
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