What are folded comments on TikTok?
Folded comments are comments that TikTok collapses out of the main comment list so viewers do not see them unless they choose to expand them. TikTok does not publish the exact rules, but folding is aimed at comments that look low quality, repetitive or against its community guidelines.
Why comments get folded
- Spam-like patterns. The same text posted again and again, or many comments in a short time.
- Links and promotion. Comments that read like an ad, or that push people off the platform.
- Off-topic replies. Comments that have nothing to do with the video.
- Guideline problems. Harassment, hate or anything else TikTok does not allow.
What to do if your comments are folded
- Write something specific to the video and the question in the thread.
- Leave out links, slogans and copy-pasted text.
- Do not post the same comment more than once.
- Read TikTok's community guidelines for anything that may apply.
What it means for brands
A folded comment reaches almost nobody, so generic or promotional comments waste the effort behind them. The comments that stay visible are the ones that answer something. That is the approach in how to write TikTok comments that do not sound like ads, and why bulk bought comments rarely help.
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TopComment runs pre-warmed TikTok accounts that reply to people already asking and mention your brand. You see every comment we post.
Choose a packageQuestions
Can you see folded comments?
Usually yes. Viewers can expand the folded section to read them.
Does TikTok tell you why a comment was folded?
Not in detail. Treat repeated folding as a signal that your comments look generic, repetitive or promotional.
Keep reading
How to get customers from TikTok comments
What is a pre-warmed TikTok account?