How much do TikTok ads cost? 2026 CPM ranges

5 min read · Updated October 19, 2026

The short answer: TikTok in-feed ads usually cost between $3 and $10 per 1,000 impressions, with a median around $8 in 2026 benchmark data (TrendTrack). The honest long answer is that it depends on who you target, when you run, and how good the creative is.

What you pay for

Most TikTok ads are bought on a CPM basis: you pay for every 1,000 times the ad is shown. Click-based and view-based bidding exist too, but CPM is the number people compare across platforms.

Typical ranges

• TikTok in-feed: about $3 to $10 CPM, median about $8 (TrendTrack).
• Meta (Instagram and Facebook): about $7 to $15 CPM (TrendTrack).
• YouTube Shorts ads: about $5 CPM (Hubfluence).

Sources disagree by a few dollars because they sample different advertisers and months. Treat any single number as a midpoint, not a quote.

What moves the price

• Audience size and competition. Narrow audiences and busy seasons cost more.
• Country. US and Western Europe cost more than most other markets.
• Creative quality. An ad people watch to the end is cheaper to deliver than one they skip.
• Objective. Conversions and app installs usually cost more per impression than reach.

An example

At a CPM of $8, reaching 100,000 people costs about $800. At $4 it would cost $400. That is why people compare CPM first and then look at what happens after the view.

An alternative to compare

Comment marketing buys a different kind of attention: a short reply under a relevant video, read by people who opened the thread. On our planning estimate it works out to about $20 per 1,000 people reached, a premium over the ad prices above, for reaching people who are already reading a thread about your category. The estimate rests on assumptions about how many people see each comment, so treat it as a guide. We compare the two in comments versus ads.

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