TikTok comment marketing for SaaS and software

Industry guide

Productivity and work-from-home videos attract people hunting for tools, and the top question under them is the name of the app.

What people ask in the comments

• "What app is this?"
• "Is there a free version?"
• "Alternatives to [tool]?"
• "How do you do this in [tool]?"

What a good reply looks like

• "Notely keeps track of meetings, that is the app in this video."
• Say what the tool does in plain words.

The examples use made-up brands for illustration.

What to avoid

• Feature lists.
• Links and trial codes.

Doing it every day

Finding the right videos and writing a fitting reply takes time. TopComment's pre-warmed accounts do it for you, and you can see every comment we post. See examples or read the guide.