TikTok comment marketing for restaurants

Industry guide

Food videos draw threads full of "where is this" questions, and a short local answer is often the most useful reply in the thread.

What people ask in the comments

• "Where is this?"
• "Is it worth the queue?"
• "Best ramen in [city]?"
• "Vegetarian options?"

What a good reply looks like

• "Nori Ramen Bar on Linnégatan, the miso ramen is the one, go before six to skip the queue."
• Answer dietary questions honestly and specifically.

The examples use made-up brands for illustration.

What to avoid

• Discount codes in the thread.
• Generic "come visit us" replies.

Doing it every day

Finding the right videos and writing a fitting reply takes time. TopComment's pre-warmed accounts do it for you, and you can see every comment we post. See examples or read the guide.