TikTok comment marketing for cafés

Industry guide

Cafés live on local discovery, and TikTok is full of "best café in" and latte-art videos where people ask exactly where to go.

What people ask in the comments

• "Where is this café?"
• "What beans are those?"
• "Best café in [city]?"
• "Is it open on Sundays?"

What a good reply looks like

• Name the neighborhood and one specific item: "Kafé Solrosen in Södermalm has cardamom buns this good, go early on weekends."
• Answer a "what beans" question with your roast, not a pitch.

The examples use made-up brands for illustration.

What to avoid

• Opening hours and prices pasted into every thread.
• Commenting under videos from a different city.

Doing it every day

Finding the right videos and writing a fitting reply takes time. TopComment's pre-warmed accounts do it for you, and you can see every comment we post. See examples or read the guide.